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Eyewear is not just a necessity but a tool, which helps you to feel inspired, unearth hidden traits in your character and bring out your inner confidence.

— Laura Imami —

Founded in 2013, Laura Imami marries the highest-level of craftsmanship with creativity to produce bold, directional frames. Sculptural, architectural and instantly recognisable as belonging to the London-based label, these fearlessly sartorial opticals and sunglasses are born out of an organic design process and are thoughtfully created to be with you forever.

The everyday becomes extraordinary when viewed through the Laura Imami lens and the creative director of the eponymous label is never without a sketch pad, ready to design whenever and wherever the moment strikes. “I draw inspiration from everything around me – people, art, music, architecture, nature itself,” she says. “Sometimes I’m accompanied by a specific soundtrack, while at other times I draw in complete silence – it all depends on the mood that I’m in, but I’m always excited when I feel the inspiration coming. During that process my designs go through various transformations – they have their own organic flow, their own rhythm, until they come to life.”

Attention to detail is key, with the brand founder overseeing production until the finished product meets her exacting standards and creative vision. All frames are artisanally made in workshops in the northern region of Italy, with each style handcrafted in small batches from premium Mazzucchelli acetate and fitted with the finest hinges to ensure that they are built to last.

The collection is available online and at a select handful of boutique opticians.