When Laura Imami first started in the eyewear industry she made her position on design perfectly clear.
‘I only want the best – nothing else will do!’
As head buyer for the ground-breaking boutique optician Schuller of St. Johns Wood, Laura forged a close working relationship with world-renowned eyewear designers – a relationship which has truly flourished in the last two decades. Both the designers and the clients alike became enthralled with Laura’s insight and expertise. They had recognised from early on that Laura’s design philosophy is flawless.
‘I never had any patience for the uniformity of brands, so I pushed the designers to step up and boldly break the established mould. Everyone was happy with the result.’
Enjoying an extraordinary career combined with raising a young family, Laura was biding her time for her own creations.
‘I worked hard towards the perfect moment when I could bring out a range which I would oversee in entirety – from the initial drawings, to choosing the right materials and working closely with the best manufacturers. I always believed in the perfect platform that would complement my vision of what contemporary eyewear design should be. I have finally achieved that.’